Crowd Angel (Situationly Ltd), bringing new crowd safety management services focus, has announced strategic Track24 Limited partnership, a global duty of care solutions leader. Through this collaboration, Crowd Angel will resell Track24's flagship AtlasNXT platform to UK live events markets, specifically targeting sporting locations and open venues with capacities up to 5,000.
The partnership aims equipping operations and stewarding teams at venues with powerful, unified tools streamlining communications and supporting safety culture compliance planning with Martyn's Law (Protect Duty) legislation.
As UK venues prepare for Martyn's Law, effective, auditable safety and communication systems need. Many smaller venues face implementing sophisticated solutions challenges integrating planning, real-time communication and incident logging efficiently. Crowd Angel's offering, powered by AtlasNXT, directly addresses this gap.
AtlasNXT provides mobile 'control rooms', single-platform solutions built on advanced location intelligence. Crowd Angel will leverage this technology offering venues tailored solutions centralising Event-Specific Documentation, Geographically Relevant Communications targeted on precise user locations and Location-Aware Check-ins. Additionally providing full audit capabilities, this will enable Crowd Angel delivering Enhanced Incident Response with unified personnel location, communications and plan views supporting faster, better-informed incident decisions.
Paul Tindley, Crowd Angel CEO, stated: "Smaller venues are UK community sport and entertainment lifebloods, and their safety is just as critical. Partnering with Track24, we're bringing AtlasNXT enterprise-grade capabilities—specifically location intelligence and precision communication tools—to markets needing accessible, effective solutions. This is about embedding stronger safety culture, improving operational efficiency and ultimately creating safer fan and staff experiences."
Andrew McInerney, Track24 CEO stated: "We're delighted partnering with Crowd Angel, whose deep live events sector understanding will ensure AtlasNXT effectively deployment to enhance safety and operational resilience where most needed, supporting compliance and reinforcing vital event safety team work."
Find out more: https://crowdangel.co.uk
